5/19/2023 0 Comments Get a glimsAlso, people who are driven else it is easy to get sapped out by the complexities of this business," says Karnakota. Skill set needed for this field:“At Microsoft, we are a fairly opinionated team, so we look for people who are confident and believe in themselves. “You will be dead if you are not curious," he says. Karnakota keeps up with the latest technology trends almost obsessively. The dealer from Nagpur knows his biggest customers are likely to be from the farming community, so he should design his promotion schemes to appeal to them," says Karnakota.īiggest challenge: “Anticipating the trends that are going to shape the industry and being ready for that," he says. The dealer from Coimbatore now knows he has to store fewer jazzy colours because Coimbatore consumers prefer sober colours. This was integrated with their dealer software. Most interesting project: He worked with a car company that uses big data on consumer preferences derived from the Internet and social media. He spends three days a week on the road, mostly in Delhi, Bangalore and Chennai, with a quarterly visit to the Microsoft headquarters in Redmond, US. But virtual meetings notwithstanding, Karnakota travels a lot, both for internal meetings and meetings with customers. Here, Karnakota says, he liaised with some clients and potential customers.Īt office, there are a few internal meetings, which Karnakota conducts from his cabin via Lync/Skype. Microsoft in India sells through a complex web of approximately 800-strong sales force.īefore we met, Karnakota had to speak at a big data event, organized by Microsoft, where experts had been invited to speak about the challenges and solutions of big data. On a typical day in Hyderabad, he may sit down to work with his four product managers, to work out a sales incentive structure for Microsoft salesmen. These include the Hadoop-based Windows servers (the Hadoop software framework supports data-intensive applications) as well as Windows Azure. He built and incubated start-ups for Microsoft and in 2008 moved to the cloud and server side of the business.ĭaily duty:Karnakota’s job is to sell and service the Microsoft range of tools and solutions for big data. In 2004, Karnakota, who was handling business development for Pramati, joined Microsoft. “But the itch to join the digital side of the business was always there," says Karnakota, who applied in 2000 to Pramati Technologies, a start-up that made application servers. How he got here:An electronics and communications engineer from the Jawaharlal Nehru Technological University, Hyderabad (1997), and a master’s in business administration (MBA) from the Indian Institute of Foreign Trade, Delhi (1999), Karnakota joined Maruti Udyog Ltd, where he worked on exports and imports at the Nhava Sheva port in Mumbai. Srikanth Karnakota says anticipating trends is part of his job profile.
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